Sell a Waterfront Home + Yacht — Coordinated Marketing
Told as one lifestyle, sold as two listings.
A coordinated marketing story that reaches buyers who actually want both — Peggy Soublis represents the home through Compass, Michael Johnson represents the yacht through Yacht Experts. Two independent listings, two independent negotiations, one Seaside Luxe experience.
Quick Answer
Independent listings, coordinated story.
Seaside Luxe coordinates the marketing of a waterfront home and yacht as one lifestyle story. Your waterfront home is listed by Peggy Soublis through Compass, and your yacht is listed by Michael Johnson through Yacht Experts. Independent valuations, independent representation, coordinated media.
We do not bundle assets, guarantee combined sale price, or make one listing contingent on the other. Coordination is about reach, story, and timing — not a promise about outcome.
Last updated July 27, 2026
Why coordinate the marketing
Reach the buyers who actually want both.
Waterfront-plus-boat buyers are a real audience — but they don't shop in one place. Coordinated storytelling meets them where they already are.
Told as one lifestyle story, sold as two listings
Photography, drone, video, and copy present the home and yacht as one waterfront lifestyle — but they're listed, priced, and represented as two independent assets.
Reach the buyers who actually want both
Coordinated distribution across MLS, IYBA/YachtWorld, PYM's premium network, and the Seaside Luxe audience — buyers already searching for waterfront-plus-boat.
Waterfront-specific positioning that protects value
Dock face, lift capacity, seawall, air-draft, and route to open water are documented up front — so the right buyer arrives already qualified for the property.
Named, licensed representation on each side
Peggy Soublis (REALTOR®, Compass) lists and negotiates the home. Michael Johnson (Licensed FL Yacht Broker, Yacht Experts, YSL12498) lists and negotiates the yacht.
How Coordinated Selling Works
One story, two listings, two closings.
- 1
Discovery & strategy call
Peggy · Michael
We meet with you on both assets — understand the story, the timing, and what a successful outcome looks like on each side.
- 2
Independent valuations
Peggy · Michael
Peggy prepares a waterfront home CMA; Michael prepares a market-driven yacht valuation. Neither price is a function of the other.
- 3
Coordinated media & positioning
Seaside Luxe production
One shoot day where possible — home, dock, and yacht — plus the waterfront-specific documentation buyers actually need.
- 4
Two listings, coordinated launch
Peggy · Michael
MLS + luxury syndication on the home; IYBA/YachtWorld/PYM on the yacht. Both go to market as a coordinated story, on their own listing terms.
- 5
Two negotiations, coordinated timing
Peggy · Michael
Each specialist negotiates their asset under their own representation. We work to align closing windows where possible — never to force a bundle.
What Coordinated Marketing Covers
Parallel listings, not a bundle.
Each asset stays on its own market with its own listing agreement, valuation, and buyer pool. Seaside Luxe layers the storytelling and timing.
- Representation & listingHomePeggy Soublis — REALTOR®, Compass (MLS# 3528754). MLS + luxury syndication.YachtMichael Johnson — Licensed FL Yacht Broker, Yacht Experts (YSL12498). IYBA/YachtWorld + PYM.
- PricingHomeIndependent CMA anchored to comparable waterfront sales.YachtIndependent market valuation anchored to comparable vessels, hours, and condition.
- MediaHomeArchitectural photography, drone, video, dock/seawall documentation.YachtVessel photography, drone, walkthrough video, engine-hours & service records.
- Buyer qualificationHomeFinancing / proof-of-funds handled through the real estate transaction.YachtDeposit, marine survey, sea trial, and title/documentation handled through the yacht transaction.
- Contract & closeHomeFlorida real estate purchase contract; standard escrow and closing.YachtIYBA-standard purchase and sale agreement; separate escrow and closing.
Parallel but separate. Peggy Soublis represents the home through Compass; Michael Johnson represents the yacht through Yacht Experts. Two independent, professionally represented transactions — coordinated on timing.
“On the home side, my listing agreement is with you as the seller, and my fiduciary duty is to your waterfront property. Coordinating with Michael on the yacht helps us tell a richer story to the right buyers — but I would never let it change how I price, market, or negotiate the house.”
Peggy Soublis
REALTOR® · Waterfront Real Estate Advisor · Compass
MLS# 3528754
“On the yacht side, I'm listing your vessel through Yacht Experts and it deserves its own campaign — the right hours, service history, and condition story, in front of the right cruising audience. If the buyer for the home also wants the boat, great; if not, the yacht still needs to stand up on its own.”
Michael Johnson
Licensed Florida Yacht Broker · Yacht Experts
FL Yacht Sales License YSL12498
Seller FAQs
Common questions before you list.
The important frame: this is always two independent listings under two independent listing agreements with two independent commissions. Seaside Luxe adds coordinated media, distribution, and timing — nothing about your listings depends on selling the other asset.
Last updated July 27, 2026
Frequently asked
- Do I have to sell both?
- No. Many clients only need help selling the home, only the yacht, or want a coordinated strategy on both. Selling one does not require selling the other, and the two listings are always priced and represented independently.
- Is this one commission or two?
- Two — one real estate commission on the home listing through Compass, and a separate brokerage fee on the yacht listing through Yacht Experts. Each is disclosed and agreed in that specialist's own listing agreement.
- Who represents me on each side?
- Peggy Soublis (Compass) is your listing REALTOR® on the waterfront home. Michael Johnson (Yacht Experts) is your listing broker on the yacht. Each owes you fiduciary duties on their asset.
- Will you promise a specific price or timeline?
- No responsible advisor will. We provide independent valuations and honest market feedback on both assets. Seaside Luxe does not guarantee price, days-on-market, or a combined sale.
- How does coordinated marketing actually work?
- Where the story genuinely benefits from being told together — the home, the dock, and the yacht as one lifestyle — we produce and distribute the media as one campaign. The listings themselves remain independent, on their own MLS/IYBA feeds.
- What if my buyer only wants the home?
- That's fine and common. The home listing is not contingent on selling the yacht (or vice-versa). If a single buyer wants both, we coordinate timing across two separate transactions.
Seller inquiry
Tell us what you're selling — and the story you want told.
Share the property, the vessel, and your timing. We'll respond with a coordinated next step — an independent valuation on each side and a proposed media plan.
Seaside Luxe is a brand, not a licensed brokerage. Peggy Soublis represents the home through Compass; Michael Johnson represents the yacht through Yacht Experts. Two separate, professionally represented transactions — never bundled and never dependent on each other.
Continue Exploring
Waterfront Homes
See how Peggy is currently marketing waterfront homes on the Gulf Coast.
Yachts
See how Michael is currently marketing premium yachts through PYM and Yacht Experts.
Services
The full Seaside Luxe coordination model — two specialists, one experience.
Why Coordinate the Two
The authority read for buyers on your listing — helpful context to share.
Dock-to-Deck Fit Review
Prospective buyers can verify whether their boat fits your dock before writing an offer.
Buying instead?
Same team, same coordination — from the buyer side.